The Ascendancy of Direct Mail (Again)
July 27, 2026   Dave Lewis
	AI changes the game — but probably not the way you expect. Imagine I gave you a million dollars and told you to put an ad in Times Square. You just need to get people to pay attention to it — good luck with that. Most people would walk... Continue Reading 🠢
US MAIL TRAFFIC REPORT – JULY 27, 2026
July 27, 2026   Dave Lewis
	ON-TIME PERCENTAGES CREEPING DOWN EARLIER THAN EXPECTED Service performance is generally stable in the summer, but we have seen a couple of trends that may be troubling. Both First-Class and Marketing Mail letters are trending slower over the last... Continue Reading 🠢
US MAIL TRAFFIC REPORT – JULY 20, 2026
July 20, 2026   Dave Lewis
	AVERAGE USPS PERFORMANCE FOR ANOTHER SUMMER WEEK Service performance for USPS letters and flats was neither exciting nor terrifying. (If poor service performance terrifies you, you should take a week off. Maybe the beach.) FC averages were a bit worse... Continue Reading 🠢
US MAIL TRAFFIC REPORT – JULY 13, 2026
July 13, 2026   Dave Lewis
	FIRST-CLASS FLATS A BIT SLOW, BUT PERFORMANCE OTHERWISE CONSISTENT A typical summer week for delivery performance, coming off a much stronger week buoyed by a holiday. FC flats continued to perform below YTD averages, not a great sign. Otherwise,... Continue Reading 🠢
US MAIL TRAFFIC REPORT – JULY 6, 2026
July 6, 2026   Dave Lewis
	HOT WEATHER AND OUR NATION’S BIRTHDAY To honor our country's birthday, letters beat YTD averages pretty handily, both in First-Class Mail and Marketing Mail. Flats were somewhat less patriotic, with on-time performance that was worse than... Continue Reading 🠢