The Ascendancy of Direct Mail (Again)
July 27, 2026   Dave Lewis
	AI changes the game — but probably not the way you expect. Imagine I gave you a million dollars and told you to put an ad in Times Square. You just need to get people to pay attention to it — good luck with that. Most people would walk... Continue Reading 🠢
US MAIL TRAFFIC REPORT – JULY 27, 2026
July 27, 2026   Dave Lewis
	ON-TIME PERCENTAGES CREEPING DOWN EARLIER THAN EXPECTED Service performance is generally stable in the summer, but we have seen a couple of trends that may be troubling. Both First-Class and Marketing Mail letters are trending slower over the last... Continue Reading 🠢
US MAIL TRAFFIC REPORT – JULY 20, 2026
July 20, 2026   Dave Lewis
	AVERAGE USPS PERFORMANCE FOR ANOTHER SUMMER WEEK Service performance for USPS letters and flats was neither exciting nor terrifying. (If poor service performance terrifies you, you should take a week off. Maybe the beach.) FC averages were a bit worse... Continue Reading 🠢
US MAIL TRAFFIC REPORT – JULY 13, 2026
July 13, 2026   Dave Lewis
	FIRST-CLASS FLATS A BIT SLOW, BUT PERFORMANCE OTHERWISE CONSISTENT A typical summer week for delivery performance, coming off a much stronger week buoyed by a holiday. FC flats continued to perform below YTD averages, not a great sign. Otherwise,... Continue Reading 🠢
US MAIL TRAFFIC REPORT – JULY 6, 2026
July 6, 2026   Dave Lewis
	HOT WEATHER AND OUR NATION’S BIRTHDAY To honor our country's birthday, letters beat YTD averages pretty handily, both in First-Class Mail and Marketing Mail. Flats were somewhat less patriotic, with on-time performance that was worse than... Continue Reading 🠢
US MAIL TRAFFIC REPORT – JUNE 29, 2026
June 29, 2026   Dave Lewis
	YET ANOTHER SUMMER WEEK – LET’S HAVE SOME FUN Ok, the numbers are about the same as last week – better than YTD, but not by enough to be interesting. We are in a classic summer doldrums: consistently mediocre. So, let's dig... Continue Reading 🠢
Ballot Mailing – What You Need to Know Now
June 25, 2026   Dave Lewis
	President Trump signed an Executive Order on March 31, 2026 titled Ensuring Citizenship Verification and Integrity in Federal Elections. The order primarily addresses vote-by-mail and absentee ballots. It creates some significant challenges for the Postal... Continue Reading 🠢
Why Should You Track Your Mail?
June 25, 2026   Dave Lewis
	Why Should You Track Your Mail? Stupid question, huh? The real question is, "Why would you spend thousands, tens of thousands, or even millions of dollars on a mailing and choose not to measure how it was delivered?" The list of mail tracking... Continue Reading 🠢
US MAIL TRAFFIC REPORT - JUNE 22, 2026
June 22, 2026   Dave Lewis
	ANOTHER SUMMER WEEK Even I can run out of things to say about USPS service performance. Um…typical summer week…First-Class did a little worse than YTD, Marketing Mail did a little better. It remains safe to mail.
US MAIL TRAFFIC REPORT – JUNE 15, 2026
June 15, 2026   Dave Lewis
	WHY ARE OUR NUMBERS DIFFERENT THAN THE POSTAL SERVICE'S? That’s a question that has been bugging me. The Postal Service, as regularly reported by PRC Commissioner, Tom Day, shows First-Class mail more than 90% on time on a regular basis. We... Continue Reading 🠢