Direct Mail or Digital? Wrong Question.
May 27, 2026   Dave Lewis
	No one likes disruptive technology when it’s their business being disrupted. Back in the early 1990s, new technology threatened postal mail. Mail service providers genuinely worried about what it would do to their mail volume. The disruptive... Continue Reading 🠢
US MAIL TRAFFIC REPORT – MAY 25, 2026
May 26, 2026   Dave Lewis
	MEMORIAL DAY AND STEADY MAIL DELIVERY – THE SIGNS OF SUMMER Summer officially begins in June, but the pools are opening and mail delivery is settling into its summer pattern – not too good, not too bad, just moving along. YTD averages remain... Continue Reading 🠢
US MAIL TRAFFIC REPORT – May 18, 2026
May 18, 2026   Dave Lewis
	DELIVERY FOR FIRST-CLASS SLIPS WHILE MARKETING MAIL AVERAGES HOLD STEADY Both First-Class flats and letters slipped below YTD delivery averages, with the most notable issues occurring in the Central region. Let’s hope this is not a trend. Meanwhile,... Continue Reading 🠢
US MAIL TRAFFIC REPORT – MAY 11, 2026
May 11, 2026   Dave Lewis
	POSTAL EMPLOYEES TURN IN A SOLID WEEK WHILE BOSSES ARE AT NPF  I think when the USPS brass heads for the National Postal Forum, the employees just get their job done.  A solid, if not spectacular, week above the YTD average... Continue Reading 🠢
US MAIL TRAFFIC REPORT – MAY 4, 2026
May 5, 2026   Dave Lewis
	A GOOD WEEK FOR POSTAL PERFORMANCE EXCEPT FOR YOU-KNOW-WHAT On-time performance was well above average last week with the exception of First-Class flats. Our sample size for First-Class flats was small last week, so we put an asterisk on that... Continue Reading 🠢
The Hidden ROI in Mail Tracking Nobody Is Using – Probably Including You
April 27, 2026   Dave Lewis
	You’re reading this, so I assume you track your mail. (If you don’t, we really need to talk.)    Good for you – it’s not even optional anymore.  The question most people answer... Continue Reading 🠢
US MAIL TRAFFIC REPORT – APRIL 27, 2026
April 27, 2026   Dave Lewis
	FIRST-CLASS FLATS BRING DOWN AN OTHERWISE PRETTY GOOD WEEK  On-time performance continued to beat last week’s and last year’s numbers with the notable exception of First-Class Flats, which are now performing... Continue Reading 🠢
US MAIL TRAFFIC REPORT – APRIL 20, 2026
April 20, 2026   Dave Lewis
	FIRST CLASS LETTERS DISAPPOINT.  OTHERWISE, JUST ANOTHER WEEK. On-time performance dipped a bit for First-Class letters, with 76.1% on time.  The same statistic was 82.5% last week.  Political mail has gotten heavier with big primaries... Continue Reading 🠢
US MAIL TRAFFIC REPORT – APRIL 13, 2026
April 13, 2026   Dave Lewis
	ANOTHER SPRING WEEK AT THE POSTAL SERVICE Service performance at the Postal Service was about as average as you can get last week – just a touch better than the YTD numbers, which were just a touch better than last year's YTD numbers at the... Continue Reading 🠢
US MAIL TRAFFIC REPORT – APRIL 6, 2026
April 6, 2026   Dave Lewis
	NOTHING TO WRITE HOME ABOUT… BUT SERVICE IS IMPROVING If you are going to write home about it, maybe skip the 9x12 envelope—they may never get it. I was mildly horrified when my CPA sent my tax package via U.S. Mail. “Don’t... Continue Reading 🠢