MEMORIAL DAY AND STEADY MAIL DELIVERY – THE SIGNS OF SUMMER
Summer officially begins in June, but the pools are opening and mail delivery is settling into its summer pattern – not too good, not too bad, just moving along. YTD averages remain just the littlest bit better than the same time last year. I hate to say that 80% on time is acceptable for First-Class letters, but it is the reality for now. One could argue that consistency is more important than speed, and for marketers that may well be true.
